YouTube has many inbuilt features for YouTubers to improve the quality of videos.
If you use it properly, then you are on the success path. So, one of the prominent features is the YouTube End Screen.
For a newbie YouTuber, here are some of the questions you should be asking:
- What is the YouTube End Screen?
- Why Is EndScreen Important?
- How to use it to increase your YouTube revenue?
- How to Create an End Screen?
In this guide, you will find answers to all these above questions. Stay tuned!
What is the YouTube End Screen?
End Screen (also called End Card), is a YouTube feature, to add a video or subscriber button at the End of a video. Moreover, that displays in the last 20 seconds of a video.
For example, play the above video and check the last 10 seconds of an End Screen.
Why Is EndScreen Important?
If you want to promote your videos means, what will you do?
The answer is, you will share the video links to social networks(Facebook, Twitter) and your friends, right?
Likewise, you can add your videos and subscribe button at the End of your every video. Therefore, it increases your views, subscribers, and the audience engagement level on your channel.
What else a YouTuber need than these? Oh, money, right! It will come if you get the above things.
That’s why End Screen (or) End Card is essential for YouTubers.
How to Use it to Properly?
Firstly, understand what the things you are allowed to add on End Screen.
- Video: Add videos of your channel or other channels. Even you can add your Playlists.
- Channel: You are allowed to add any channel to show on your End Screen.
- Associated Sites: Even you can add the link of a website. But you need to join the YouTube Partner Program to add link elements.
- Subscribe Button: The Best option for viewers to subscribe to your channel within the EndScreen.
Well, first of all, choose the format to promote and use the same on your entire channel.
For Best Practice, use a maximum of 3 elements on your video End Screen. Because adding more than three items makes your video dusty. Therefore, the chance to skip End Screens by the viewers.
Watch out the above video, Sebastiaan using clear shots of 3 Elements (two videos and one subscribe End card).
Secondly, Consider What are you are focusing on to improve your channel. Either Views or subscribe count? Read on.
Do you want More Views?
Adding videos in each Endscreen drastically increase your views. If you are a views seeker, then read this chapter.
But adding non-related videos and boring videos at the End screen may cause an awkward impression of the channel. Therefore choose the related videos as End Card of your current running video.
For example, if your channel niche is about foodstuffs. And the viewer watching the video of “Non-veg food items,” at last, the End Screen video is about Fish related stuff means, it’s relevant.
Hence there is a chance to click the End Screen video.
Consider, the End Screen video is about “vegetable benefits.” Oh, no the possible to viewer watch the End Screen video is less. Therefore, it is best to add related videos at the End Screen.
From the above video, the EndScreen videos are related to baby things. Hence, when baby lovers come to watch this video, probably they are locked into the loop of all the End Screen videos.
Tricky Way:
Another delicate way to increase your views is by adding your top-ranking video as your video End screen.
For example, consider you have five videos. Among these, your third video gets you more subscribers than the other four videos. Therefore, add your third video as your End Screen in every video.
Because there is some magnetic power in your third video, so only it gets more subscribers. By this tricky way, you can add it.
Similarly, it will increase your subscriber count also. If you don’t find the related video to add, then use this option.
Do you want more subscribers?
Ok, you are seeking more subscribers for your channel?
Moreover, for YouTube monetization requirements, YouTubers need to achieve 1000 subscribers.
Hence, subscribe count is essential for all YouTubers to achieve, and it can be possible by adding End screen Subscribe button.
In a nutshell, don’t forget to include the subscribe button at your EndScreen. YouTube takes channel icon as the displaying End Screen subscribe button.
When a viewer hovers, the subscribe End card; it turns in to the subscribe button. Therefore, by the End screen itself, a viewer can subscribe to your channel.
How to Create an End Screen?
I recommend you to edit a video with End Screen in your mind. It means, gives some space at the end of 20 seconds of your video.
Furthermore, YouTube allows you to add a minimum time of 5 seconds and Maximum time of 20 seconds as your End Screen.
So, at the End of your video put some plain background with light color. Hence, the End Screen cannot override your video elements.
The above image represents how the End Screen should be. Mostly, create an End Screen similar to this. Then add the video and Subscribe button over the boxes and circle.
The following are the steps to add End Screen to the video.
Step 1:
Go to your YouTube account. And move on to YouTube Studio.
Step 2:
Click videos on the left-sidebar under channel in YouTube Studio.
Then, choose a particular video. If you are uploading a new Video, you can follow the same.
Step 3:
Click the Editor on the left-sidebar of your video.
Step 4:
Choose to Add an EndScreen option.
Step 5:
Choose the template of the End Screen provided by YouTube. YouTube gives us the option of different models. Look at the below image.
Align the End card elements on the videos, add the videos, and save them. That’s all. As a result, you have successfully created your End Screen.
Note: Your video length must be at least 25seconds to add an End Screen.
Analytics
Also, YouTube submits the report of your video End Screen. You can monitor how your End Screen videos and the subscribe buttons are performing.
With the help of Analytics, If one End card element is performing well, then you can continue it. If not, later try something new element or replace it with others.
Wrap
An End screen is an inbuilt YouTube option to improve your channel growth. As I said above, If you use it properly, then you are the master of your sea.
Feel free to comment here if you have any doubts regarding End Screen and other YouTube related things.
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