Do you know how important to use keywords on YouTube to increase your video views? If not, then you came to the right place. In this post, we’ll see a comprehensive guide on improving your video views on YouTube with the help of keywords.
Success needs sweat, determination, hard work, and intelligent work. In the Internet world, only those who worked smart have seen success. Similarly, when it comes to video SEO, you have to showcase your innovative work than hard work. So, what do you think about intelligent work on YouTube?
The answer is keyword research. Yes, how you’re handling it determines your video views here. So, in this chapter, I’m going to explain “where to use keywords,” “how to use them,” “free tools to find keywords,” and many more exciting things.
Once you know how to follow the above-mentioned things, the views will automatically increase on your channel.
What are YouTube Keywords?
Generally, keywords mean “Words and Phrases.” It gives information about the circumstances of your video and the audience’s pulse to YouTube.
Unlock the Keyword door to Enter the YouTube Success Room.
In other words, it helps to provide information about your videos and channel on YouTube. So, the YouTube algorithm can understand clearly what kind of content you are producing and who is your target audience.
Where do you have to use keywords on YouTube?
The common question every newbie YouTuber asks is, “what are all the places I need to insert my target keywords to increase the views.” In a nutshell, optimized keywords can increase the visibility of your videos on YouTube ranking. It can be ready to use in a few places, and they are,
- Video Title.
- Video Description.
- Tags.
- Hashtags.
- On your Channel.
Without wasting further time, let’s dig deeper one by one.
Video Title
The title is what your audience will watch first, and decide whether to watch your video. Because the title must be relevant to their search. So, you need to pay more attention to your video titles.
Also, YouTube algorithms put more weight on the video title to find the relevant video to the searched keyword. Hence, use your target keyword in the video title. Moreover, there are some factors you need to consider before putting it on your title.
How to use keywords on the video title
- Try to put your keywords at the start of your title.
- Use high search volume keywords in the title.
- Don’t overdo it – Avoid more keywords.
- Use exact keywords in the title.
- Attach modifiers (like Best, Top, Review, etc.) and numbers with keywords.
These are some of the best ways to use keywords on YouTube video titles. For more detailed information, kindly read the below-detailed post.
Video Description
When you write detailed descriptions, try to inject your two or three most related keywords into them. Whenever you make videos, make sure to write a clear description part. Moreover, YouTube algorithms consider your keywords in the description part also.
Bonus tip: Use the free Grammarly tool to write the description without any mistakes.
How to use Keywords in the description
- Start the description paragraph with the keyword.
- Please don’t overdo it.
- Use target/related keywords.
For more information, kindly read the below post.
Video Tags
The place to use more keywords on the YouTube video is called tags. Tags are lists or collections of keywords where you can write all your related keywords.
Moreover, YouTube considers these keywords very seriously to rank the videos. The best tags for YouTube videos will rank top on YouTube. In other words, video tags determine your video views. Above all, the tags allow you to write barely 500 characters; therefore, use them only for what you need.
Also Read:
Hashtags
Not only on social media, but you can also use hashtags on YouTube videos. Hashtags help to bring the video which used the same hashtags.
Hence, append the keywords to write the hashtags. It helps to expose your video more. Generally, YouTube hashtags appear top of your video title. In the meantime, when someone comes to your video and clicks the hashtags, they immediately leave out your video and go to the searched hashtag page. It may decrease your video watch time. So, it’s an optional way to use hashtags in your videos.
Channel Keywords
I hope your channel is related to a particular niche. Moreover, that is the best way to grow your channel by concentrating on a single niche. So, use your niche-related rich keywords in this section.
To find the location where to add, go to YouTube studio by clicking here, then click the “Setting” tab on the left side. Now “Settings” dialogue will appear, then here click the “Channel” tab, and you’ll find the “Keywords” box.
I don’t find any limits to add, but use the keywords most relevant to your niche and don’t push any unrelated keywords.
Why are keywords important?
In general, keywords are the heart of video ranking to get more views. Let me start with a small example.
You are on a new street, which is completely strange to you. You want to find your friend, John, and his house. But only three pieces of information you have in your hand.
One is your friend’s name, the other is “he is living in this street,” and the third is “His home is very next to the famous church.”
So, with this information, you will ask the shopkeeper who lives on that street.
- You: Sir, I want to find my friend’s home. His name is John.
- Shopkeeper: There is a lot of John on this street. Who do you want?
- You: John, he is living nearby the church. (probably the exact keyword).
- Shopkeeper: Oh, I know him… You can find his home within 100m on the right side.
Finally, you found John’s house with the correct information. This is what the YouTube algorithm and the keyword do. If you provide the proper keywords, YouTube can discover your content, which is more comfortable for your audience.
Moreover, the keyword helps to show the related videos in the suggestions. For example, if you are watching Pizza making videos, the suggestion on the right side of YouTube is associated with Pizza.
Therefore, the viewer will watch the related videos in suggestion if it’s needed. Significantly your views, watch hours, and revenues will increase. These are the reason why keywords are essential to use.
- In other words, Never, ever upload a single video without keywords in the tag.
How to use YouTube Keywords?
As discussed above, let’s see how to use keywords in the title, description, tags, hashtags, and channel. Therefore, here I’m going to recall and add some additional points.
Factors to consider while using Keywords
- Use keywords related to your channel niche and video.
- Use a maximum of 8-12 keywords in each video Tag.
- The best keyword length for video SEO is 2 – 3 words.
- Use a minimum of 50 -100 characters in the tag section.
- Long-tail keywords play a significant role.
- Finally, analyze your competitor keywords and try to use them in your videos (Further discussed below).
Don’t do things on Keywords.
- Avoid using more keywords in the title and description part.
- Don’t put the exact keywords twice in the video tags.
- Avoid low-search volume and high-competition keywords.
- Don’t use unrelated keywords with your channel niche.
Tools to find YouTube keywords
Here I present to you some of the free keyword tools which help identify the popular keyword in the market. Practically, I recommend my readers use at least two of these tools in your channel to notice the better result.
But if you are a beginner to YouTube, try using at least one tool to improve your channel growth initially. Let’s see each tool one by one.
TubeBuddy
TubeBuddy is a free browser extension, YouTube channel management, and keyword finder tool for content creators. Moreover, this is one of my favorite tools of all.
From TubeBuddy, you can find high search volume (rich keywords), low competition, related, and most used keywords. It outputs the results with an overall score. Hence you can easily able to decide whether to use the keyword or not.
TubeBuddy is a free keyword tool, but only a few results will appear when you use the free TubeBuddy version. If you want to explore more, try the TubeBuddy premium plan ($9/month).
Apart from keyword explorer benefits, TubeBuddy offers more features to content creators. It’s a browser extension tool. Here, you can manage all your channel things within this tool.
Competitor Keyword Finder – TubeBuddy
And one of my favorite features is, TubeBuddy finds my competitor used keywords on tags in a single click. Yes, it has competitor tags finder feature. From TubeBuddy, you can discover “what your competitor is using keywords in the video.”
As I said before, try to find out for which keywords your competitors are ranking, research it and use those on your video. But don’t copy all the keywords and put them on yours. I have created a separate post for that; kindly read the post below.
Click the below button to install TubeBuddy,
To Install this keyword tool (TubeBuddy) on your chrome browser,
Why TubeBuddy is important for YouTubers,
To check, TubeBuddy pricing plans,
If you’re planning to use TubeBuddy, I would say it’s one of the excellent choices. Moreover, TubeBuddy offers different offers if you purchase a premium plan. They offer,
- 50% discount: If you’ve less than 1000 subscribers, it costs $4.5/month.
- 20% discount: If you’ve chosen the yearly plan, it costs $7.2/month.
- 20% discount: If you can’t purchase a yearly plan, then use the coupon code: “StrangerBuddy”; hence it costs $7.2/month
It won’t take more than 2 minutes to install TubeBuddy on your browser. So, install TubeBuddy and find the high-search volume keywords.
VidIQ
Like the above tool, VidIQ is also a channel management, browser extension, and keyword research tool. Furthermore, it has both a free and premium version. With the free plan, you can see only a few related keywords.
Based on your search keywords, it will bring you the search volume, search score, competition score, overall score, and related score.
Keyword Tool
Keyword Tool brings you high search volume keywords based on your location. If you’re targeting specific geographical locations people, then this tool is your best choice.
But cost-wise, it’s quite an expensive keyword finder tool. It costs $99/month.
Also read,
Conclusion
I hope you understand the purpose of using the keywords on YouTube. In a nutshell, YouTube keywords are the heart of your videos. As a result, if you use it properly, you will get better results. Try to use the above tools and get more views.
FAQ’s
If you want to find your competitor keywords on YouTube, install the TubeBuddy browser extension tool and get that in a single click. This tool is free to use this feature.
Video title.
Video description.
Tags.
Hashtags.
Channel.
TubeBuddy, which is the best keyword finder tool. I used this tool and got better results.
TubeBuddy – is only limited to the free version.
VidIQ – limited to the free plan.
TagsYouTube
Go to YouTube studio, then click the settings option on the left sidebar. When the settings page appears, choose the channel tab and enter your keywords.
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