How to Start a Cooking YouTube channel in 2023

  • Do you want to start a cooking or recipe channel on YouTube?
  • Are you a homemaker and wish to make a side hustle on YouTube?

Then you land on the right article to learn how to start a cooking YouTube channel and make money from it in 2023!

How to Start a Cooking YouTube channel

If you’re a housewife or are good at making delicious food, you can convert that skill into money. You will receive a good outcome when you provide valuable content on YouTube.

So, the opportunity is in our hands; whether we take that or not matters. Ok, let’s get into the detailed explanation of creating a cooking channel.

How to Start a Cooking YouTube Channel 

1. Write down recipes 

Well, you’re planning to start a cooking channel, but how many recipes can you cook?

Are you planning to do an entirely vegetarian or fully non-vegetarian channel?

If any one or both categories, then how many recipes can you cook comfortably?

Kindly write down those recipes on paper. You can start a channel confidently when you reach 50 recipes on paper.

Because the result of 50 recipes is equal to 50 videos, in the meantime, many creators failed to create further videos due to a lack of ideas and didn’t know the following video to do.

This writing down recipe list helps to prevent all these hurdles. 

2. Buy the Essential Equipment

It would be best if you had quality equipment to produce attractive videos when you own a cooking channel.

Well, I’m not talking about the cooking vessels or groceries. Those are mandatory. 

All I’m saying is,

  • Camera
  • Tripod
  • Lighting Equipment 
Equipments for Starting a YouTube channel

To be honest, many viewers love to watch or cook the dish only when it’s eye-catching. For example, remember the KFC and Pizzahut advertisements;- it tempts us to buy and eat the item.

To create those eye-catching cooking video outputs, you need equipment like camera, microphone, tripod, and lights.

  • Camera

A wide range of cameras is available to buy based on budget. But our target is no compromise in video quality.

I have already created an article on the best camera to buy on budget-friendly. Click here to read.

Also, remember that the video angle based on the dish making is essential irrespective of quality. You can’t create the best video on camera if you’re using it for the first time. But with regular practice, it’s possible.

  • Tripod

Creators make quality videos without shaking or blurriness, even with phones. 

The reason is that many tripod/gimbal models came into the picture. And for cooking channel tripod is necessary.

Sometimes gimbal is also required based on video requirements. So, buy any one or both based on your budget.

  • Lights

Quality improves by Light. A lot of lighting pieces of equipment came to save YouTubers’ lives.

Most of the creators use RingLight. As a cooking channel creator, you can also use softbox lights, umbrella lights, LED color lights, etc.

Lighting effects help to enhance the dish’s visibility and crispiness.

3) Shoot the Video

The challenging part is cooking and shooting the video at the same time. I know it’s hard initially. But it will be alright soon.

Even though you’re a professional chef, here, I want to mention some points to remember when you create the videos.

  • Clean your desk or tabletop while making the video.
  • Only keep the vessel on the stove of what you’re cooking.
  • Only cook one item on one burner.
  • Zoom the items or Angle the camera in a better position for clear visibility.
  • Explain the grocery items needed for the dish and arrange them neatly on the table.

4) Upload on YouTube

It’s time to upload it on YouTube when it’s ready. 

If you still need to create a YouTube channel, it’s just a 5 to 10 minutes process. All you need to have is a Gmail account.

Read the below article,

When the video requires an editing process, do it before uploading. The editing process includes zoom-in functions, added background music, splitting or joining the video, etc.


Note: When you upload a video on YouTube, it must follow YouTube community guidelines and policies. Mainly, the video content and items should be original.


For example, when you steal someone’s background music and place it on your video, you’ll face copyrights issue. Once you receive three copyrights strikes, the channel will get terminated.

So, avoid those circumstances, create original content, and upload it. Also, use the Envato Elements royalty-free music website for background music or any soundtracks to avoid copyrights.

Tips to Start and Run a Successful Cooking Channel

Here I mention some bullet tips to start and run a successful cooking channel on YouTube. 

  • Go with trendy videos. If any dish is trending on the internet, explore it and try to cook it.
  • Eat the dish item in front of the camera after you cook that. This trick increases your channel’s credibility.
  • Upload videos frequentlyโ€”at least one video per week.
  • Mention the grocery items needed to cook that dish clearly on screen or mention it in the description. It helps the viewers to note it down and replicate it.
  • Speak clearly and relevantly. For example, when pouring oil on Tawa, tell them how much quantity you’re pouring.
  • Add YouTube shorts daily to pull more subscribers.

How to Make Money on Cooking YouTube Channel

If you’re reading, this chapter means, you would know how to start and run a cooking channel. As I said earlier, the exciting part is that you can make money from your cooking channel.

Well, the question is how?

There are different ways,

  • YouTube Partner Program
  • Affiliate Marketing
  • Direct Sponsorship

Let’s see how to make money from each of them individually.

YouTube Partner Program

Once you start and run a channel, the ads will start displaying on your video. I hope you have seen a lot of ads on other YouTube videos.

YouTube collects money from the advertiser and shares that revenue with creators. That’s how the YouTube partner program ecosystem works.

To earn money from YouTube AdSense, you need to meet the following requirements,

  • The channel needs to meet 1000 Subscribers.
  • The channel needs 4000 public watch hours in the last 12 months.

(or)

  • The channel needs to meet 1000 Subscribers.
  • The channel must have 10M public shorts views in the last 90 days.
YouTube Partner Program Eligibility Criteria from Feb, 2023

For more detailed YouTube monetization requirements, read the below article.

When the channel reaches the above monetization requirements, it will start earning money from the ads displayed on YouTube videos.

Affiliate Marketing

Affiliate marketing is a lucrative way to earn more money online. There are no requirements like YPP to reach certain thresholds to make the first dollar on this.

When you refer third-party products to the viewers on the video to acquire a certain percentage as the commission is called affiliate marketing. When the user picks to buy those through your referral link, you’ll get a specific commission from the product.

All you need to do is, sign up for the affiliate program of a particular product, read the terms and commission rates, get or generate a unique promoting link for your channel, start promoting it on your video, and earn a commission from it.

For example, take a look at Dinnerly, which is a cooking affiliate program. It gives you a $15 commission for each qualified purchase.


Note: Before promoting any affiliate product on your video, try to use that product and understand more valuable information. It helps you to generate more sales.


Some of the best cooking affiliate programs

  1. Dinnerly – $15 commission
  2. Home Chef – $10 commission
  3. Stonewall Kitchen – 8% commission
  4. KFC delivery affiliate – โ‚น45 (INR) per sale 
  5. Amazon Affiliate Program – Commission varies depending on the product

Direct Sponsorship

Getting a response from brand deals directly to review their products, ingredients, or vessels on the video to make money is direct sponsorship.

Nowadays, many cooking channel creators make millions of monthly money from direct sponsorship.

This article might be helpful after you start a YouTube channel: What to do after starting a YouTube channel?

Are you Ready? Then read the below article to shoot a cooking video,

Conclusion

You understand how to start a cooking channel on YouTube successfully. People love to watch and respond quickly when a video provides valuable content. So, it all depends on quality content.

All the best for your new channel. Let me know in the comment section of your channel name.

Read and follow the below post once you have created the channel,

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