Channel Trailer: What is it? Have you ever thought YouTube channel trailers improve your channel growth? Yes, it does, even though some YouTube creators get more traffic to their channels because of the trailer.
If you haven’t created a trailer for your channel, you’re missing something. Also, don’t worry. Nothing is better late than never. In this detailed post, I will explain everything you need to know about Channel Trailer, how to make it, What needs to add to it, and how to upload it.
What is Channel Trailer?
The channel trailer is a small intro video of your channel. When new visitor comes to your channel, they need to know what kind of videos you’re making, your channel niche, who you’re, and many more general things. In a nutshell, it’s a trailer for your channel.
For example, kindly look at the above channel trailer video of Marie Forleo. She explained who she was, what she was doing, and her profession—a quick intro video about her channel.
This is what you need to do to your channel. In the meantime, when an audience comes to your channel home page, the trailer video will automatically play without triggering the play button. It is displayed at the top of your YouTube channel.
Why Channel Trailer?
Some creators think the channel trailer is suitable for more prominent channels like Sony Music, T-Series, etc. But it’s not. Let me explain the below things to clear you why a channel trailer is needed,
- Why do I need a channel trailer in my channel?
- Is that important?
- Will it increase my views or traffic?
The answer is when you’re seriously considering your channel growth; then you need to take care of small, small YouTube Video SEO things. People concentrate more on success or the final output, not the process. But only the process can lead to success. And the channel trailer is one of the Video SEO procedures to improve channel growth.
Let me brief you with a small example. Why are the movies releasing a trailer before the release? Because they want to describe and extract the movie concept to pull the audience, it also increases the curiosity level and business of the movie.
Similarly, when new visitor reaches your channel on YouTube, they initially look into a few things like the channel’s niche, name, and logo and finally land on the home page – that’s where the trailer plays.
Therefore, they guess what niche video you’re producing from that trailer video itself and decide whether to get in touch with your channel. A channel trailer is like an elevator to get your channel to the next level.
5 Things to Add To Channel Trailer
Adding a channel trailer without strategy is like searching for a missing wedding ring in the sea. Thus, follow the below 5 strategies, which will help to increase your video views and subscriber count.
Video Seconds
Many of them ask me the question, “how long seconds the channel trailer should be?” Well, my answer is short and sweet. Moreover, YouTube Recommends making short trailer videos (Keep it short). But they never mentioned a particular time. Therefore, it is up to channel weight to choose the perfect trailer seconds.
I would say 30 – 90 seconds is the best channel trailer video time. It’s more than enough to explain your channel. In the meantime, audiences never spend more time on the trailer video. Therefore, it must be short and helpful information.
Announce Channel Video Timing
Try to stick with the same uploading time ever in your channel. For example, if you’re uploading a video on Monday at 7 PM, stick to the same time every week. In the meantime, kindly announce that particular time in your trailer.
Therefore, people have faith that you’re regularly uploading videos. Once you open the curiosity door, then everything is possible. Likewise, convey your video publishing time on your trailer.
Who Are You, and What is Your content?
In a nutshell, talk about your channel niche and audiences. Tell them who is your target audience. For example, use words like “if you are seeking healthy food tips, then this channel is yours.”
It reduces your unsubscribe count. Generally, a channel daily gets a lot of incoming and outgoing subscribers. If subscribers notice that your videos are unrelated to what they seek, they unsubscribe from your channel before you twinkle your eyes.
To reduce this frustration and build faithful subscribers, create the channel trailer with “What is your content, and who is your target audience.”
Title and Description
The title and description of the trailer video appear to the viewers. Therefore, using informative texts in your title and description is best.
Some of the tips are:
- Use catchy phrases in the title.
- Include links to your social networks in the description.
- Write the most valuable message at the beginning of your description.
Add an End Screen Video
YouTube lets you add an end-screen video at the end of your video. The end screen video is nothing, but you can add other videos at the end of each video. So, when the viewer completes watching the current video, they might watch the next of your related video, which you have added to the end screen.
So, when the trailer video completes, add another video, commonly the starting kind of video. Also, you can add a subscribers’ button at the end screen template. Moreover, this option has more possible ways to convert your viewers to subscribers. Hence, add your subscriber’s button and the end screen video at the end of your channel trailer.
How to Make a Channel Trailer
Once you’re ready with the above contents, it’s time to make the video. Remember that the video must attract the audience at first sight. Therefore, here I can explain and split this chapter into two sections,
- How to create it if you’re a newbie YouTuber.
- If you’re a pro-level (expert) YouTuber, how to create it.
For a Newbie YouTuber
If you are a newbie YouTuber, you must pay more attention and create an eye-catching channel trailer. Instead of making regular videos as your trailer video, try something out of the box. For example, make a whiteboard animation trailer video.
Nowadays, people watch more animation explainer videos than usual videos. This is our key point. With the help of Doodly software, you can make attractive, high-quality whiteboard animation videos.
Make a trailer video in animation mode to explain what kind of videos you’re making. Moreover, this is one of the inexpensive tools to create a video, which costs $39. If you go with other software (like a camera, editing tool, or recording software), it costs around $500 to make the video.
For an Expert YouTuber
If you’re a pro-level YouTuber with more videos in your channel, create a collection of your clips as your trailer video. It makes sense to viewers that you have been in this field for so long. It is one of the excellent ways to approach your audiences.
If you want to add exciting clips to that video, use the MIX KIT free powerhouse site. It has thousands of royalty-free videos to use anywhere. Therefore, no need to worry about copyrights issue.
Few Factors to consider while creating a trailer video
If you’re shooting for a trailer video, then you require to follow the basic things,
- Video Coverage: Shoot the half-frame video instead of covering the full-frame.
- Royalty-free music: Add music behind the video. Click here to get royalty-free music.
- Add funny shots: Try to add funny shots/action shots to bring more attention.
In case you can’t be able to make the above two discussed things, then try to add your top-reached video. For example, if you’ve 10 videos in your channel, among ten of your videos, one has more views, likes, and engaging than other videos, then blindly put that video in your channel trailer.
Note: The video must not be boring. As we have seen above, the excellent trailer time is 30 to 90 seconds. So, don’t bore your audience.
How to Upload a Channel Trailer?
Above all process, once you create the channel trailer, it’s time to upload it to your channel. Kindly follow the below step-by-step guide instruction to upload the trailer video.
Step 1: Upload the video
First, upload the video you’ve created, typically like other videos. If you want to know how to upload a video on YouTube, then kindly read the below post.
Step 2: Go to the channel page
After uploading your video, visit the “customize channel” page. Go to your YouTube channel and click the “customize channel” button.
After visiting the channel customization page, switch to the Layout tab.
Step 3: Upload the Channel Trailer
Now, click the ADD button on Channel Trailer for New People and Select the video from your library.
Select the video you want to upload as your channel trailer and click the “save” button. That’s all your trailer video has been created.
If you want to edit or remove the video, then as usual, visit the customization layout tab and click the edit button to change or remove the trailer.
FAQ’s
According to YouTube experts, 30 – 90 seconds is enough time to convey your points.
Nope. There are no requirements to add the video. Even you can add a trailer video from Day 1 of your channel creation.
Conclusion
Whether making progress or not, it’s essential to take further steps. Channel trailer is one of the engaging ways with your audiences. Therefore, consider the above points while creating a video and produce better results.
Also Read,
- 15+ Best YouTube Tools to rank your videos
- TubeBuddy Case Study: Increased my traffic by 50k views in 30 days
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