In this AI technology, everything is growing fast than human evolution. YouTube Ranking Signals also. When you hear “Audience Retention on YouTube,” – it is essential; yes, it’s true.
Ranking on YouTube with heavy competition is really hard. You may focus on video quality, audio enhancement, SEO optimization, thumbnail performance, etc.
But when audience retention fails, then the above hard works are dust.
What is Audience Retention?
Audience Retention is the average of how much time the audience spends on your YouTube video that plays.
For example, if the video is 20 minutes long and the audience’s average watch time is 15 minutes mean, then your audience retention rate is 75% (which is a good sign).
YouTube loves to keep the audiences on its platform, and in return, they rank the channels with better audience engagement. In a nutshell, Audience Retention metrics can easily calculate that.
So that’s why audience retention is the leading YouTube algorithm, and it’s essential.
Tips for Better Audiences Retentions
1) Video First 10 Seconds
Due to Profanity, YouTube announces many things in the first few seconds of the video.
But to grab the audience’s attention in your video, you must carefully utilize the first 10 seconds (HOOK).
For example, take a look at the below MRBeast video.
He gets into the topic very beginning with a HOOK.
So, always start your video with the most engaging part rather than the regular intro.
2) Minimal Intro
Introduce yourself in the video is optional or required based on your content and interest, but don’t give a brief introduction.
The introduction should be short and sweet. Audiences come to your video to seek some solutions or value. Most importantly, quick solution.
So they only spend a little bit of time on your introduction. Be fast and get into the topic as soon as after your intro.
Read more,
3) Telecast OutPut Initially
Audience Retention on YouTube can be achieved by staying the audience on your video till last.
As I told above, audiences seek quick solutions from your video. To hold them and keep watching your video, show the output initially.
For example, if you’re YouTubing about how to set up a Robotic vacuum cleaner, then at the beginning of the video, add the final output frame and say, “You want to set up the Robotic vacuum cleaner on your home like this, then watch the entire video.”
It increases the curiosity level to watch the entire video.
The video below represents Apple’s Vision PRO output clearly in the beginning.
4) Good Visuals
Peoples demand good visuals of what they see. Even for screen recording, it must be clear in resolution.
Will you watch a video with low visual representations than a video with better visuals on the same topic?
Nope, right!
Visual things give easy understanding and explain the clear output to the audience.
So, always use better video output than your competitor’s video.
5) Final Surprise
The climax is always at the end of the movie. That’s why people stay in theatres to watch the entire film at intervals (Popcorn, coke business).
Consider the same and apply it to your YouTube videos. If you’ve anything special to provide your audiences, give it to them at the end of the video.
For example, when you promote a product and have a coupon code mean, kindly explain all the pros and cons of the product and reveal the discount coupon code at the end of the video.
6) Real Life Examples
To engage with your audiences, tell some real-life incidents or example stories in between the video.
Make sure that the story must match your niche or the video topic.
This real-life incident hook directly connects the audience’s heart rather than other forms.
Conclusion
We discussed more about the audience retention tips on starting, beginning, and end of the video. Follow the above steps and keep publishing new videos with updated content.
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Feel free to ask me any doubts in the comments. Happy to help.
